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Campaign Brief

PetsRPals

A digital growth strategy built for a modern pet care brand focused on wellness, style, and sustainable shopping habits.

Brand Overview

PetsRPals is a U.S.-based pet care brand offering organic food, wellness-focused grooming products, and stylish accessories for dogs and cats through both e-commerce and boutique retail stores.

The brand appeals to urban millennial and Gen Z pet owners who prioritize health, sustainability, and aesthetics for their pets.

Business Goals

  • Increase brand awareness among urban pet owners ages 22–35
  • Drive qualified traffic to the e-commerce website
  • Improve online sales conversions and customer retention
Timeline 90 Days
Audience 22–35
Focus Growth

SMART Marketing Objectives

Goal 1 — Increase Brand Awareness

Objective: +60% reach, +40% followers

Platforms: Instagram, TikTok, Pinterest

Goal 2 — Drive Website Traffic

Objective: +50% sessions, +35% organic traffic

Platforms: SEO, Google Ads, Email

Goal 3 — Improve Conversions & Retention

Objective: +20% CVR, +30% email growth

Platforms: CRO, Email, Retargeting

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