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Rae Soria | Portfolio Update

Portfolio Update in Progress

Welcome — My website is getting a refresh!

I’m currently updating my homepage and reorganizing featured work, case studies, and coding projects. For now, you can still check out my latest article, browse my current 2026 article archive or download my resume below.

Website Makeover Complete.. Well, Almost Anyway..

An anime style girl in thick nerdy glasses sitting on a couch working. ASMR Image Alt Text - A thick, velvety blanket with soft, raised fibers pooling against a slightly textured couch, the faint resistance of laptop keys tapping under relaxed fingers, and the gentle, worn softness of a hoodie wrapping warmth around a still, focused body in a quiet, restful space.

A few days ago I decided to play around with some code on a testing site to in order to completely customize the code on this one. After breaking the site a few times, with the help of Ada plus an ancient GitHub repository, I was able to get my code to work. An anime style girl in thick nerdy glasses sitting on a couch working. ASMR Image Alt Text - A thick, velvety blanket with soft, raised fibers pooling against a slightly textured couch, the faint resistance of laptop keys tapping under relaxed fingers, and the gentle, worn softness of a hoodie wrapping warmth around a still, focused body in a quiet, restful space. Read more

View Cases Download Resume

Thanks for stopping by.

A cleaner, content-focused homepage is on the way soon. In the meantime, the archive above is the best place to view recent work.

Go to the Blog

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Blogspot Makeover Complete! ..Almost anyway | Rae Soria - Website Development
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Campaign Optimization Case Study PPC Improvements For Google & Meta PetsRPals Capstone Project Campaign Optimization Case Study: Search + PPC Improvements Across Google Ads and Meta This campaign optimization case study focuses on how paid search and paid social performance can be improved by tightening keyword intent, reducing wasted spend, scaling retargeting, and connecting both channels into one cleaner full-funnel strategy. Rather than treating Google Ads and Meta Ads as separate systems, this project looks at how the two can work together to improve conversion efficiency and blended return on ad spend. What this article covers Search keyword performance, Meta audience efficiency, budget reallocation, creative fatigue, and a cross-channel optimization pl...
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PetsRPals SEO-Optimization Case Study | Content, Keywords & Internal Linking | SoriaBio Case Study / Capstone Project PetsRPals SEO Optimization Case Study: Turning Traffic into Better Intent and Conversions This case study looks at how PetsRPals could improve organic visibility by refining keyword targeting, strengthening internal links, and creating better alignment between search intent, page content, and conversion paths across all of their product and blog pages. Jump to Content Work With Me Overview What This SEO Case Study Covers In this PetsRPals capstone case study, I reviewed sample keyword performance data to identify where the brand was already gaining traction and where clearer content strategy could improve results. The goal was not...
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