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Why Your Site Needs Breadcrumbs & How to Set Them Up With Schema Markup (JSON-LD) | Rae Soria Schema Markup Why Your Site Needs Breadcrumbs & How to Add Them With JSON-LD / Schema Markup Breadcrumbs help search engines and users understand where a page lives within your site. They look simple on the front end, but when you add structured data behind the scenes, they also become a useful signal to search engines, which ultimately improves SEO. A lot of site builders have built in features you can use, but if you're on the world's most archaic blogging platform like me, you might need to add them manually. Breadcrumb schema markup is usually added with JSON-LD using the BreadcrumbList type from Schema.org when you don't have a website that automatically does it for you. Each item in the list represents a step in the page path, such as Home → Case Studies → current article, which the...
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About Rae Soria | SoriaBio Late For the Train SEO Audit & Case Study Late For the Train SEO Audit A local SEO opportunity review focused on ranking for Flagstaff Coffee , strengthening website authority through trusted local backlinks, and improving on-page relevance for a recognizable coffee brand in a highly competitive tourist and student-heavy market.
PHP Password Cracking Tool PHP PIN Cracking Application - Rae Soria Back to Coding Projects Home PHP PIN Cracking Application - Rae Soria This application takes an MD5 hash of a 4-digit pin and attempts to reverse the hash by testing all 10,000 possible obfuscated PIN combinations. There are two outcomes for this: PIN is successfully hacked PIN hacking fails This is a very simple skills check project. The learning level is intermediate, so it's nothing too crazy! It was part of a course at Michigan University The output looks similar to these two samples: Try For Yourself! - PHP Application - PIN Cracker PHP Code This application takes an MD5 hash of a four-digit PIN and attempts to reverse the hash by testing all 10,000 possible PIN combinations. <?php $goodtext = "Not found"; if ( isset($_GET['md5...
Campaign Optimization Case Study: Search + PPC Improvements This campaign optimization case study focuses on how paid search and paid social performance can be improved by tightening keyword intent, reducing wasted spend, and scaling retargeting into one clean full-funnel strategy. Recommended Mix 60 / 40 Suggested spend split between Google Ads (Search) and Meta (Retargeting). Performance Snapshot The analysis showed a clear pattern: Google Ads captured high-intent demand in specific keyword groups, while Meta excelled at retargeting warm audiences. Google Search Winners Best cat toys + Healthy cat food Strong CTR and efficient acquisition costs. These are the clearest examples of message-to-query alignment. Google Search Drains Eco-...
Campaign Optimization Case Study PPC Improvements For Google & Meta PetsRPals Capstone Project Campaign Optimization Case Study: Search + PPC Improvements Across Google Ads and Meta This campaign optimization case study focuses on how paid search and paid social performance can be improved by tightening keyword intent, reducing wasted spend, scaling retargeting, and connecting both channels into one cleaner full-funnel strategy. Rather than treating Google Ads and Meta Ads as separate systems, this project looks at how the two can work together to improve conversion efficiency and blended return on ad spend. What this article covers Search keyword performance, Meta audience efficiency, budget reallocation, creative fatigue, and a cross-channel optimization pl...
SQL Prototype | New Music App - Rae Soria SQL Music Database Prototype | Rae Soria SQL Music Database Prototype | Case Study - Rae Soria App A simple SQL prototype is built to show how a music catalog can be organized more clearly than a spreadsheet when songs, artists, albums, and genres start repeating across rows. This project started with a spreadsheet that looked simple on the surface but became difficult to work with once the same objects started appearing over and over again. The same artist could show up on multiple rows.... The same genre could show up under different songs. Album titles were being repeated, song titles could exist in more than one version due to covers or remixes, etc. That kind of spreadsheet may be fine for a rough draft, but it becomes frustrating the moment you want to sort the data, update it accuratel...
Cross-Channel Paid Media Strategy Case Study | Google Ads + Meta Funnel - PetsRPals Capstone Project | SoriaBio PetsRPals Capstone Project Cross-Channel Paid Media Strategy: Connecting Google Ads and Meta Into One Funnel This version pulls out the cross-channel strategy from the larger campaign optimization project. Instead of treating Google Ads and Meta Ads as two separate systems, it reframes the work as a funnel design problem: capture demand in search, recover intent in social, and use budget in a way that supports both. What this article covers Budget allocation, search and social role separation, the handoff from Google traffic to Meta retargeting, and the system-level logic behind treating both channels like one funnel. ...
PetsRPals SEO-Optimization Case Study | Content, Keywords & Internal Linking | SoriaBio Case Study / Capstone Project PetsRPals SEO Optimization Case Study: Turning Traffic into Better Intent and Conversions This case study looks at how PetsRPals could improve organic visibility by refining keyword targeting, strengthening internal links, and creating better alignment between search intent, page content, and conversion paths across all of their product and blog pages. Jump to Content Work With Me Overview What This SEO Case Study Covers In this PetsRPals capstone case study, I reviewed sample keyword performance data to identify where the brand was already gaining traction and where clearer content strategy could improve results. The goal was not...