About Rae Soria | SEO, AEO & Digital Marketing

About Rae Soria | SoriaBio
ABOUT ME

Hi, I’m Rae Soria.

I am creative and technical-minded, and I am driven by quickness, results and measureable success. I have been working in marketing for over 13 years, and I have spent the last 5 years working in SEO and content creation.

In my most recent position, I migrated business practices from spreadsheets and MailChimp to HubSpot where I customized the CRM and automated a variety of tasks. Additionally I introduced employees to aspects of Agile. Since we were B2B my first goal was improving email marketing practices. I increased our open rate from 16% to 47% and click-throughs from 15% to 27%. Check out my resume for more KPIs and additional work experience!

Our 3rd phase, I created a digital assets management system, led focus groups and began creating a directory of distributors was to be used in our content marketing strategy.

My current focus is on updating my credentials with certifications from IBM, Google and University of Michigan. I am a lifelong learner and love diving into new subjects!

View work Contact me

Popular posts from this blog

Blogspot Makeover Complete! ..Almost anyway | Rae Soria - Website Development
Read more
Campaign Optimization Case Study PPC Improvements For Google & Meta PetsRPals Capstone Project Campaign Optimization Case Study: Search + PPC Improvements Across Google Ads and Meta This campaign optimization case study focuses on how paid search and paid social performance can be improved by tightening keyword intent, reducing wasted spend, scaling retargeting, and connecting both channels into one cleaner full-funnel strategy. Rather than treating Google Ads and Meta Ads as separate systems, this project looks at how the two can work together to improve conversion efficiency and blended return on ad spend. What this article covers Search keyword performance, Meta audience efficiency, budget reallocation, creative fatigue, and a cross-channel optimization pl...
Read more
PetsRPals SEO-Optimization Case Study | Content, Keywords & Internal Linking | SoriaBio Case Study / Capstone Project PetsRPals SEO Optimization Case Study: Turning Traffic into Better Intent and Conversions This case study looks at how PetsRPals could improve organic visibility by refining keyword targeting, strengthening internal links, and creating better alignment between search intent, page content, and conversion paths across all of their product and blog pages. Jump to Content Work With Me Overview What This SEO Case Study Covers In this PetsRPals capstone case study, I reviewed sample keyword performance data to identify where the brand was already gaining traction and where clearer content strategy could improve results. The goal was not...
Read more