Campaign Optimization Case Study PPC Improvements For Google & Meta PetsRPals Capstone Project Campaign Optimization Case Study: Search + PPC Improvements Across Google Ads and Meta This campaign optimization case study focuses on how paid search and paid social performance can be improved by tightening keyword intent, reducing wasted spend, scaling retargeting, and connecting both channels into one cleaner full-funnel strategy. Rather than treating Google Ads and Meta Ads as separate systems, this project looks at how the two can work together to improve conversion efficiency and blended return on ad spend. What this article covers Search keyword performance, Meta audience efficiency, budget reallocation, creative fatigue, and a cross-channel optimization pl...